Public relations firm TRUE Communications announced today that Garin Fons has joined the agency as Account Director. Fons most recently served as the Brand Manager of online retailer Competitive Cyclist and prior to that was the Marketing Manager for Mellow Johnny’s Bike Shop.

“Our clients are relying on us for a more diverse array of services including content creation, social media and influencer relationships in addition to public relations,” said Mark Riedy, TRUE Founder and CEO. “Garin’s deep understanding of brand and content marketing strategy and will play an important role in advancing TRUE’s continued expansion into a full-service communications and marketing agency.”

“In all of my work, I’ve been driven to understand business needs and collaborate with others to develop communications strategies and messages that are both authentic and engaging regardless of what channels they are being distributed through,” says Fons. “It’s a privilege to join such a talented team at TRUE to continue this work and to play a unique role in advancing the marketing objectives of brands I’m passionate about.”

Fons will support media strategy and relations for several of TRUE’s core clients and provide counsel on brand marketing strategy and campaign planning. Fons will maintain his presence in Salt Lake City, representing TRUE in a region that is home to many of the outdoor industry’s most significant brands.

TRUE Communications was founded in 2008 by active outdoor industry vet Mark Riedy. Since then, TRUE has grown to service the active outdoor industry through PR, social media, content creation, influencer relations and overall brand communication. With offices in San Francisco, Boulder, and New York, TRUE aligns their passions with brands around the world to deliver results partners can measure. truecommunications.com