TRUE Menu
TRUE Menu

Press Release

(Stockholm, Sweden — December 11th, 2020) Team Mips Signs Mountain Bike Champion Brandon Semenuk. MIPS, the world leading helmet based safety technology company, today announces the latest champion to join Team Mips: Brandon Semenuk, the Canadian freeride mountain biker. Semenuk is widely regarded as the greatest mountain biker in the world. He is a three-time gold medalist at the FMB World Tour; three-time Red Bull Rampage winner and five-time Red Bull Joyride winner.

Semenuk is the second athlete to join Team Mips; the first being the Swedish freeskier Henrik Harlaut, one of the most accomplished skiers in X Games history, who was announced alongside Team Mips’ founding in September 2020.

Team MIPS is a global force of helmet safety advocacy led by athletes from across the world, spanning a diverse range of backgrounds and professional sports including cycling, skiing, motorcycle/motocross and more. The core mission of Team Mips is to raise head protection aware-ness and lead the world towards using safer helmets. Its athletes, above all, will draw upon their own experiences to encourage all people, regardless of age, skill level, or preferred sport, to make the right decision when purchasing a helmet. Many of the athletes have either experienced a head injury personally or have worked in close proximity to those who have.

“Mountain Biking is my biggest passion, having longevity in the sport matters to me most, that’s why I understand the importance of having the best equipment. I feel that MIPS is leading the way with added safety in helmets and making it available to action sports athletes around the world. I’ve known many people, many of my close friends, who have experienced brain trauma from sport. That’s why I’ve always chosen a MIPS helmet and that’s why

I’m so excited to join the team and help spread such an important message.”

About MIPS

MIPS specializes in helmet-based safety. Based on an ingredient brand model, MIPS Brain Protection System (BPS) is sold to the global helmet industry. MIPS solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska University Hospital in Stockholm, Sweden.

MIPS is the world leader in this field and cooperates with 111 helmet brands that offer more than 583 models equipped with MIPS on the global helmet market. The company’s headquarters, with 41 employees in research and development, sales, marketing and administration is located in Stockholm together with the test facility.

For more information, visit www.mipsprotection.com

Photographer

Ian Collins

Media Contact

Michael Finn (US) TRUE Communications

michael@truecommunications.com

+1 952.426.8747

Marcus Lindgren, PR-manager MIPS (EU)

marcus.lindgren@mipsprotection.com

+46 70 111 21 21