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Mips Signs Kate Courtney & Team SCOTT-SRAM

Press Release

STOCKHOLM, SWEDEN (March 24, 2021) Mips, a global leader in helmet based safety technology, today announces its latest addition to Team Mips: The SCOTT-SRAM MTB racing team, including an individual ambassadorship for the American mountain bike cross-country cyclist Kate Courtney. Courtney, who also is a member of the US Olympic team for Tokyo 2021, won the MTB XC World Championships 2018 and the overall World Cup 2019.

Kate Courtney and the entire SCOTT-SRAM MTB Racing Team are now part of Team Mips. The SCOTT-SRAM team also includes Lars Forster, Andri Frischknecht and the eight-time World Champion and gold medal winner of the 2016 Olympics, Nino Schurter.

Courtney is among the most outspoken athletes when it comes to brain injury awareness. Her decision to join Team Mips reflects her passion to educate people about the dangers of brain injuries, how they happen and what you can think about as a rider.

“Brain injury is a very personal subject to me,” Courtney says. “I’ve had multiple concussions in the past and have experienced first hand how challenging these invisible injuries can be to diagnose and treat. Many people aren’t aware of how concussions happen and how dangerous they can be if not taken seriously. Mips is leading the charge in scientific research that will help us better understand head injuries and make a real difference in how we talk about and approach brain protection for athletes in action sports. By joining forces with Team Mips, I hope to help close that educational gap a bit and at the same time inspire more people to get out there and share my passion for riding.”

Thomas Frischknecht, Team Director SCOTT-SRAM says: “We are very proud to join Team Mips. Together we can create more awareness on the importance of wearing a helmet designed to provide added safety. It feels like doing something positive for the cycling world.”

“I am so excited about starting the collaboration with Kate Courtney and the whole Team SCOTT-SRAM. Just like Henrik Harlaut and Brandon Semenuk, Kate and the whole SCOTT-SRAM team are the leaders in their sport and perfect role models as members of Team Mips,” says Fredrik Kjellberg, Chief Marketing Officer of Mips. “Team Mips is just one of many ways we hope to spread awareness. It’s so inspiring to watch the team grow over the past year — we’re honored to work with all athletes who believe in our mission to lead the world to safer helmets.”

About Team Mips

Kate Courtney and the SCOTT-SRAM team represent the third member to join Team Mips. Henrik Harlaut, the Swedish freeskier who is the most decorated skier in X Games history, joined in September 2020; Brandon Semunuk, the champion Canadian mountain biker, joined in December 2020.

Team Mips is a global force of helmet safety advocacy led by athletes from around the world, spanning a diverse range of backgrounds and professional sports including cycling, skiing, motorcycle/motocross and more. The core mission of Team Mips is to raise head protection awareness and lead the world towards using safer helmets. Its athletes, above all, will draw upon their own experiences to encourage all people, regardless of age, skill level, or preferred sport, to make the right decision when purchasing a helmet. Many of the athletes have either experienced a head injury personally or have worked in close proximity to those who have.

Click here to download images of Kate Courtney and the SCOTT-SRAM team.

About Mips

Mips specialises in helmet-based safety. Based on an ingredient brand model, the Mips® system is sold to the global helmet industry. Mips solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska University Hospital in Stockholm, Sweden.

Mips is a leader in helmet safety technology focusing on rotational energies and cooperates with 121 helmet brands that offer more than 729 models equipped with the Mips® system on the global helmet market. The company’s headquarters, with 44 employees in research and development, sales, marketing and administration is located in Stockholm together with the test facility. For more information, visit www.mipsprotection.com

Media Contact

Michael Finn (US)

TRUE Communications

michael@truecommunications.com

+1 952.426.8747


Marcus Lindgren, PR-manager Mips (EU)

marcus.lindgren@mipsprotection.com

+46 70 111 21 21