MAAP x New Era Cap

Press Release

When you think about caps, it’s likely that one major company springs to mind—the choice of many major sporting organisations across the world. Those two little letters, synonymous with classic craftsmanship and their iconic brim stickers.

When examining the sport of cycling, the cycling cap has become a popular accessory amongst riders over the last 60 years with few design evolutions...until now. MAAP have joined forces with New Era to reimagine the cycling cap and are proud to introduce the Stealth Performance Cap; completely redesigned with cutting edge technology encapsulated in a brand new design.

When ideating on what would set a new cycling cap apart, MAAP and New Era’s design teams put their heads together to develop the perfect accessory for the hottest riding conditions—a first in this space. The Stealth Performance Cap is designed to maximise airflow, pairing together carefully constructed highly breathable and sweat-wicking fabrics with laser cut perforations through the centre, and an elasticated internal sweatband to keep perspiration at bay. All seams have been taped for comfort and reflective graphics provide increased visibility for riders safety.

“Design and performance have always been at the front of mind when creating our product. To develop a cap from the ground up that is tailor made specifically for cyclists, in partnership with such an iconic headwear manufacturer is a really exciting new chapter for our brand”, said Misha Glisovic, MAAP Creative Director.

Get ahead in three MAAP exclusive colours: black, blue, and bone; colour matched to the rest of the range to make choosing your kit a breeze.

Limited quantities available online now via or through your local MAAP dealer.

Features List:

  • Collaboration with New Era, specifically designed for hot riding conditions
  • High wicking and highly breathable
  • Laser-cut perforations through centre panel for maximum airflow
  • All seams taped
  • Reflective external graphics
  • Elasticated internal sweatband ------------------------------------

Access the full collection of product and lifestyle images for the new collection with this Dropbox Link.

Access MAAP’s logo with this Dropbox Link.

Instagram | Facebook | Twitter

About MAAP

MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.

Media Contact

MAAP Product Marketing Manager,

Bethie Chadwick / c: +61 419 329 552 / e: