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Press Release

(June 4, 2019 – Scotts Valley, CA)

Giro Sport Design, the cycling world’s design leader, today announced the all-new, professional-grade Imperial™ road cycling shoes, their first model featuring the proprietary combination of a Synchwire™ monofilament upper with a twin-Boa® IP1 micro-adjustable closure. The Giro Imperial is available immediately from authorized Giro retailers and www.giro.com for $425 USD/ €429/ £374.

At a gravity-defying 215g, the Imperial™ sets the standard for lightweight, high-performance road cycling footwear that can stand up to the demands of elite racing and training. The heart of the Imperial is Giro’s proprietary Synchwire™ upper construction that utilizes an ultralight monofilament mesh, reinforced with thermal-welded Teijin® TPU for optimal structural support and enhanced durability where it’s needed, plus dual Boa IP1 buckles with soft lace guides that eliminate potential hot spots and other discomforts. A high-modulus Easton® EC90 SLX2 carbon fiber plate delivers ultimate stiffness-to-weight, and when coupled with the adjustable Super Natural Fit footbed system, provides optimal pedaling efficiency with customizable arch support for performance and luxurious comfort. The result is a race-ready shoe that fits and feels like a second skin right out of the box, with on-the-fly micro-adjustment for a secure, supportive fit and maximum pedaling efficiency.


“We created the world’s lightest production shoe two years ago with the 150g Prolight Techlace, but we wanted more,” said Giro Footwear Product Manager Peter Curran. “More adjustability, more comfort, more features that give riders the performance to get the most out of their riding, whether it’s a one hour criterium or a seven hour Grand Tour stage. While we have a reputation as the leader in laced-upper cycling shoes, we believe in choice. And the Imperial is the ultimate option for riders seeking light weight, professional-grade performance and adjustability with best-in-class comfort.”

Key Features

UPPER:

●One-piece Synchwire™ upper design with thermal-welded Teijin® TPU reinforcement for precise structural support and enhanced durability

●Soft lace guides to eliminate common hot spots and discomforts

●Twin Boa® IP1 dials featuring 1 mm +/- adjustment and incremental release

OUTSOLE:

●Easton® EC90™ SLX2 high-modulus carbon

●Stainless steel hardware

●Replaceable heel pads

FOOTBED:

●SuperNatural Fit Kit with adjustable arch support

●XT2® anti-microbial fiber top sheet

WEIGHT:

●215 grams (per shoe, size 42.5)

SIZING:

●Men’s Performance Fit

●EU 39 – 48, including half-sizes from 42.5 – 45.5

Full Press Kit

Including high resolution imagery here: http://bit.ly/giroimperial

About Giro

Founded in Santa Cruz, California in 1985, Giro Sport Design is a leader in the
design, fit and engineering of innovative products that complement the body and enhance the rider’s experience. From the first lightweight, high-performance helmets for cycling and snowsports, to category-leading apparel, footwear and accessories, Giro is committed to being the first choice of riders because we understand that riding is the best part of a great life. That’s why we do what we do. So as long as riders keep striving for better, we’ll keep making the gear that gets them there. www.giro.com

For more information, please contact:

Peter Nicholson, Vice President of TRUE Communications

peter@truecommunications.com