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Press Release

(Stockholm, Sweden – May 2, 2019) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced that its flagship product, the CAKE Kalk, has won the 2019 Red Dot Design Award. The award, in the Car and Motorcycle category, is the brand’s 20+ winning award overall, since launch in January 2018.

The distinction of the Red Dot has become established internationally as one of the most sought-after seals of quality for good design. The Red Dot Jury comprises of some 40 international experts who test, discuss and evaluate each entry individually, live and on site. The jury only awards products that feature an outstanding design.

“The aspect of third party appreciation is what really counts. Independent professionals highlighting what’s meaningful and what contributes to accuracy, in a society infested by excess and too many things, gives the team a boost, going forward and trying even harder. Thanks you for the acknowledgement,” says Stefan Ytterborn, CEO & Founder of CAKE.

Built with a purpose to inspire people to contribute to speeding up the journey towards a zero emission society by combining excitement and responsibility, the all-electric high-performance off-road motorbike brand is designed for exploration and discovery. First launched in January 2018 at the Outdoor Retailer Show in Denver, the first model – the Kalk OR – was recognized as “Best in Show” by several outdoor industry publications and has received numerous accolades since. With a focus on design, performance and innovation, every single component of the Kalk had to be custom built, resulting in numerous patents pending. The CAKE Kalk proves electric vehicles can still be aesthetically pleasing while being eco-friendly.

The Kalk OR costs $13,000 USD, and is now available for order on ridecake.com for a deposit of $1,000 USD.

About Cake

CAKE is a Swedish company with a clear mission to contribute to speeding up the transition towards a zero emission society, while combining excitement and responsibility, by developing light, quiet, and clean high performance electric off-road motorcycles. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018, and has received numerous accolades, including being recognized as “Best in Show” by several outdoor industry publications. Learn more about CAKE at www.ridecake.com.

For more information, please contact:

Emerald Stocker, Account Manager

emerald@truecommunications.com