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Press Release

STOCKHOLM, SWEDEN (February 17, 2020) MIPS, the Swedish brain safety technology

company leading the way in helmet-based brain safety, announces a reinforced partnership with Bollé, a 132-year-old brand leader in cycling helmets, ski goggles, and ski helmets. Bollé has committed 100 percent to incorporating MIPS technology in every ski and cycling Bollé helmet model starting in 2020.

MIPS and Bollé have been close partners for years, but this announcement marks the most significant agreement both brands have made in pursuit of safer helmet technology. Both brands are committed to offering best-in-class protection based on rigorous innovation and over 20 years of brain safety research to as many consumers as possible.

“What gets everyone at MIPS up in the morning every day is a devotion to making every helmet safer. It’s the primary reason MIPS was founded,” said Max Strandwitz, CEO of MIPS AB. “So, naturally we are thrilled when brands like Bollé commit to making all their helmets safer using MIPS technology. It’s a win-win for everyone: MIPS, Bollé, and most importantly, consumers across the globe.”

MIPS recently released its 2019 Year-End Report, citing 25 new partner brands and 135 new helmet models in 2019, bringing the grand total of MIPS partner brands to 103 and MIPS-integrated helmets to 583. Additionally, in 2019, two other major cycling brands, Specialized and Nutcase Helmets, made all-in commitments to incorporating MIPS technology into their entire helmet model line.

About MIPS

MIPS specializes in helmet-based safety and protection of the brain. Based on an ingredient brand model, MIPS Brain Protection System (BPS) is sold to the global helmet industry. MIPS solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska University Hospital in Stockholm, Sweden. MIPS is the world leader in this field and cooperates with 103

helmet brands that offer 583 models equipped with MIPS BPS on the global helmet market.

The company’s headquarters, with 38 employees in research and development, sales, marketing and administration is located in Stockholm together with the test facility. For more information, visit www.mipsprotection.com

About Bollé

Bollé is a leader in sport and lifestyle sunglasses, cycling helmets, ski goggles, and ski helmets. For more information, visit www.bolle.com. Bollé is part of Bollé Brands™ which encompasses the brands Bollé, Bollé Safety, Cébé, Serengeti, Spy and H2Optics. Thanks to the complementary know-how and innovative technologies developed by the six brands in their respective fields of activities, Bollé Brands’ expertise covers a large spectrum of products that meet the highest requirements in terms of protection, performance, innovation and style.

Media Contact

Michael Finn, TRUE Communications

michael@truecommunications.com

+1 952.426.8747 (US)