TRUE Menu
+1 415-504-2002
hello@truecommunications.com
TRUE Menu
Approach
Expertise
Capabilities
Clients
Case Studies
Our Team
Contact
News

Filter Journal Posts

All
/
Happenings
/
Press Releases
/
Work Opportunities

Onewheel Race for the Rail

07/19/2021

Onewheel's Race for the Rail World Championships promises to be a must-watch event

Tour De France Femmes Avec Zwift

06/17/2021

Four-year deal to grow women’s pro cycling audience and inspire a new generation

Wahoo Revamps ELEMNT BOLT

05/25/2021

Updates include color display, expanded memory, and on-device navigation to this best-in-class GPS bike computer

Canyon, The GRIZL

05/11/2021

Today Canyon debuts the Grizl, an all-new Gravel bike line that complements and builds on the success of the brand’s Grail models.

Account Manager

05/10/2021

TRUE is seeking an Account Manager! Join our Team!

Account Director

04/08/2021

TRUE is seeking an experienced Account Director! Join our Team!

MAAP x Suplest EDGE+ Road Pro

04/08/2021

The Suplest EDGE+ Road Pro features the advanced technological features that MAAP and Suplest customers know and love.

Supersapiens Sponsors IRONMAN World Championships

04/07/2021

Supersapiens to be Title Sponsor for 2021 IRONMAN World Championship Kona. The announcement also boasts title sponsorship of four flagship IRONMAN events.

MAAP x New Era Cap

04/02/2021

MAAP have joined forces with New Era to reimagine the cycling cap and are proud to introduce the Stealth Performance Cap

Introducing Flashpoint MVMNT

03/30/2021

Founded by Giro Sport Design, Flashpoint MVMNT is a collective of riders and brands with one shared goal: breaking down barriers to change the image of cycling.

Rapha - The Laurentian Collection

03/25/2021

As worn by Maghalie in elite level cyclocross competition, the Laurentian collection takes inspiration from her home in the mountains and her off-bike passion for beekeeping.

CADEX signs Triathlete Kristian Blummenfelt

03/25/2021

CADEX Signs 70.3 Triathlon World Record Holder Kristian Blummenfelt Additionally, CADEX welcomes a decorated field of triathletes, including Beth Potter, TaylorSpivey, Tamara Gorman, Tyler Mislawchuk and Yu Hsiao.

Mips Signs Kate Courtney & Team SCOTT-SRAM

03/24/2021

Kate Courtney and the entire SCOTT-SRAM MTB Racing Team are now part of Team Mips. The SCOTT-SRAM team also includes Lars Forster, Andri Frischknecht and the eight-time World Champion and gold medal winner of the 2016 Olympics, Nino Schurter.

The Pro's Closet Cafe Ride Conversation Series

03/17/2021

The Pro's Closet new bi-weekly series features community-led conversations around mental health, women’s cycling, and training for races that might not happen

Speedplay Pedal Returns with Wahoo Upgrade

03/16/2021

The New Wahoo Speedplay Line Offers Five Options for Road Cyclists and Triathletes Looking for High Performance, Dual-Sided Entry, and Pedal-Based Power Measurement

Rapha Explore Powerweave Shoe

03/09/2021

The high performance, all terrain shoe purpose-built for fast-paced off-road riding features all new TPU Yarn reinforced upper, a precision-fit BOA® Fit System and walkable sole

CADEX Wins Gold Award

03/01/2021

CADEX Wins 2021 TAIPEI CYCLE d&i Gold Award. The Boost saddle is one of just five products to receive this prestigious recognition.

Rapha Expands Women's Category

02/25/2021

Introducing the new All Day Leggings and All Day Shorts designed to function both on and off the bike

Onewheel Flow State Brand Ambassadors

02/17/2021

While other brands in the space focus on transportation, Onewheel has doubled-down on cultivating a leading lifestyle brand by partnering with luminaries of sport, art, and culture.

Küat & NFF Plant over 480,000 Trees

02/16/2021

Küat and National Forest Foundation plant more than 480,000 trees in six years. In a year filled with forest fires, NFF mission is more important than ever.

Goldwin Collection Spring/Summer 2021

02/15/2021

Goldwin’s first new drop of 2021 is here, and it’s the most outdoor-focused collection yet from the 60-year-old technical apparel brand.

Supersapiens Partners with Ironman

02/10/2021

World’s first glucose monitoring ecosystem for athletes to be Official Real-Time Energy Management System Sponsor in select European countries

Giro New Race Helmet: Signes Spherical

01/27/2021

This new race helmet packs a punch for alpine racers looking for unrivaled protection, performance, and style.

Giro Contour RS Goggle

01/27/2021

The Contour RS features a stealthy silhouette and boasts the largest field of view in its class

CAKE Kalk AP (Anti-Poaching) Bush Bike

01/27/2021

CAKE partners with the Southern African Wildlife College and Goal Zero, launching a solar-powered electric motorbike to help anti-poaching units protect Africa’s endangered wildlife

Supersapiens and Team Qhubeka ASSOS Partnership

01/25/2021

Supersapiens and Team Qhubeka ASSOS are proud to announce they will be partnering for the 2021 race season

Team MIPS signs Brandon Semenuk

12/11/2020

Team MIPS Signs Mountain Bike Champion Brandon Semenuk

Sweater Knitted With Innovative Fabric

11/10/2020

The Sweater contains a biopolymer fabric called Brewed Protein that’s made through a microbial fermentation process that utilizes plant-based feedstock

GOLDWIN Fall/Winter 2020 US Collection

10/29/2020

Over the next few months, Goldwin’s latest and greatest collection of all-new ski outerwear, lifestyle essentials and outdoor apparel will land online and in select US retailers nationwide. Keep reading for a small taste of what’s to come.

Küat Joins “Time to Vote” Coalition

10/29/2020

Küat Joins 1700+ Companies Giving All Employees the Day Off to Vote or Volunteer on Nov 3

PKRS Unveils Roster of Investors and Advisors

10/08/2020

PKRS is an AI endurance training platform. Former executives at Strava and Zwift have joined as advisors; seed funds reach $4.25 million to date

MIPS First Team of Sponsored Athletes

09/29/2020

The new program includes the signing of Olympic Freeskier Henrik Harlaut

Supersapiens WorldTour Team Partnerships

09/21/2020

Team Jumbo-Visma and CANYON//SRAM are the first WorldTour teams using the first direct- to-consumer energy management system with Abbott’s Libre Sense Glucose Sport Biosensor

CADEX - New Classics Tubeless

09/10/2020

New Classics Tubeless ‘All-Conditions’ Road Tires - tire compound technology provides superior speed and control, features excellent puncture resistance, low vibration acceleration, and a supple road-feel.

Zaza Pachulia Backs Company Using AI and Data

09/01/2020

Pachulia joins NBA veterans Jamal Crawford, Thad Young and others in investing in Vancouver, Washington -based company Shoot 360, using AI and Data to build basketball players' skill and confidence.

CANYON SHAPES THE FUTURE OF MOBILITY

09/01/2020

New E-Bikes and concept vehicle. Canyon has an idea for where the future of urban transit is headed and believe that they can make it better. That's why they're not just taking one step towards the future – they're making a leap.

Goldwin Performance Sock

08/12/2020

International technical apparel brand, Goldwin, launches a first-of-its-kind performance sock made with Japanese paper fiber. Called simply the Paper Fiber Socks, they represent the beginning of a new direction in sustainable performance apparel materials.

Zwift Virtual Tour de France Queen Stage

07/18/2020

Moolman-Pasio and Woods go solo and take the win on the Virtual Tour de France queen stage

First Virtual Tour de France

07/03/2020

A historic moment in the virtual cycling world will unfold on Zwift as we see teams gear up for the first ever Virtual Tour de France.

New Rapha Eyewear

06/30/2020

Four new frames designed for four different types of riding, complete with proprietary Rapha ROSE lens technology.

Jamal Crawford Teams Up With Shoot 360

05/21/2020

Crawford joins former NBA player Rodney Stuckey and NBA coaching guru Tim Grgurich as a key part of the Shoot 360 team using AI and data to build players' skill and confidence.

Goldwin 2020 Outdoor and Athletic Collection

05/15/2020

Each of the new Outdoor and Athletic pieces has been designed with a philosophy that’s relatively new to Goldwin. While previous collections were hyper-focused on specific applications and extreme technical performance, the new Outdoor and Athletic collection places one thing above all else: versatility.

Rapha New Indoor Training Collection

04/09/2020

Designed specially for indoor training, this collection will help you stay comfortable while you’re working your hardest.

ANOTHER BIG YEAR FOR RAPHA WOMEN

04/09/2020

Emily Chappell, the Transcontinental Race winner, author, and a friend of Rapha shares her reflections on the transformation of women’s cycling.

Rapha Pro Team Shoes

02/25/2020

Rapha’s first cycling shoes created specifically for racing are a triumph of innovation, incorporating Powerweave woven upper to deliver year-round comfort, power, and performance.

Bollé Commits To MIPS

02/17/2020

Bollé is yet another global brand to commit to integrating MIPS in all of its helmet products

Wahoo ANGi Crash Sensor Integration

01/20/2020

This latest update to ELEMNT GPS Bike Computers keeps a focus on safety through connectivity, and is part of a broader effort to improve safety by continuously improving live tracking technologies.

KEEN Donates 10% of Sales to Bushfire Relief

01/15/2020

KEEN Donates 10% of All KEENfootwear.com and KEEN Garage Sales to Australia Bushfire Relief Portland-Based Footwear Brand Also Donates 3,000 Pairs of Boots and Crafts ‘Marsupial Pouches’

KEEN Receives Green Supply Chain Award

12/17/2019

The Green Supply Chain Award recognizes companies making green or sustainability a core part of their supply chain strategy and are working to achieve measurable sustainability goals within their own operations and supply chains.

Spot & Fairclough Team Up for Red Bull Rampage

10/23/2019

Accident Coverage Provider to Cover Brendan and Dig Team for the Hallowed Mountain Bike Event

Goldwin FW19 Apparel Collection

10/22/2019

Japanese Technical Outdoor Apparel Brand Integrates Performance and Innovation into Timeless Designs

ZWIFT AND UCI - ESPORTS WORLD CHAMPIONSHIPS

10/21/2019

Zwift, the global online training and racing platform for athletes, and the World’s Cycling Governing Body, the UCI, have agreed terms to host the first ever UCI Cycling Esports World Championships in 2020.

Blackburn Design - New Tools for Spring 2020

10/21/2019

Three new bicycle tools enter Blackburn Design’s renowned tool lineup: Introducing the Big Switch Ratchet Multi-Tool, Pro Plugger and Pro Plugger CO2 Inflator Kit.

SPECIALIZED ZWIFT ACADEMY TRI 2020

10/18/2019

New in-game qualification format to help identify talent for the World’s best supported amateur triathlon team

Wahoo Triathletes Earn Top Podiums

10/14/2019

Jan Frodeno and Lucy Charles take first and second place in their respective categories at the 2019 IRONMAN World Championships in Kona, Hawai’i

Spot Subscription Injury Insurance

09/17/2019

Affordable and Easy-to-Access Injury Coverage Eliminates Deductible Pain

Goldwin Opens Flagship Store in San Francisco

09/17/2019

Japanese Technical Outdoor Apparel Brand Goldwin Opens Flagship Store in San Francisco

CAKE Closes $14M Funding Round

09/12/2019

The electric motorcycle brand surpasses its goal to expand its product portfolio

New Collaboration To Accelerate Music Learning in the Brain

09/12/2019

Berklee College of Music and Halo Neuroscience Announce Collaboration To Accelerate Music Learning in the Brain

Market’s Most Advanced Indoor Cycling Smart Bike

09/04/2019

Building on successive products that have defined indoor training, Wahoo Fitness announces their fully connected, completely integrated, KICKR BIKE to serve the growing community of indoor cyclists and athletes.

ZWIFT ‘FUTUREWORKS’ STEERING TEST

09/04/2019

Zwift, the global multiplayer online training and racing platform for athletes, has today unveiled steering functionality under the new FutureWorks brand, and opened the roads on its latest course, Yorkshire.

SHOUT, A NEW LONG-TRAVEL SUSPENSION

09/04/2019

Shout delivers 178mm of contour travel for aggressive trail and enduro riders

ZWIFT AS OFFICIAL SUPPLIER TO UCI ROAD CHAMPIONSHIPS

08/23/2019

Zwift to launch Official UCI Road World Championships Virtual Course in September

CAKE Shipping Its First Street Legal Bike: the Kalk& (and)

08/19/2019

CAKE Begins Shipping Its First Street Legal Bike: the Kalk& (and)

GIRO - NEW HELMET FOR PROGRESSIVE MTB RIDERS

08/05/2019

TyrantTM MIPS® delivers MIPS Spherical, full-cut protection, and dual-density foam with style to spare

ROAM AMONGST THE GIANTS WITH TITANS GROVE

08/01/2019

New rolling roads open on Watopia, inspired by the Sequoia forests of the Sierra Nevada

CANYON - SUB-6 KG ULTIMATE CF EVO DISC

07/09/2019

CANYON LAUNCHES SUB-6 KG ULTIMATE CF EVO DISC

Wahoo Acquires The Sufferfest

07/08/2019

Wahoo, the leader in connected fitness devices, has today announced its intention to acquire The Sufferfest, the most complete training platform for cyclists, triathletes and other endurance athletes.

KICKR Ecosystem in 2019 Core77 Design Awards

06/27/2019

Annual awards recognize design excellence in 19 categories

Stages® Cycling Next Generation Dash GPS Computers

06/10/2019

Dash M50 delivers rich GPS features, training integration, and user customization with a brilliant full-color Stages EverBrite™ display

GIRO PROFESSIONAL-GRADE IMPERIAL CYCLING SHOES

06/04/2019

Ultra-light, ultra-breathable Synchwire™ upper with on-the-fly Boa® adjustment forunrivaled comfort

Science in Sport Grassroots Nutrition Network

05/14/2019

Leading sports nutrition makers seeks events in need of nutrition suppliers

First Safety Helmet With MIPS Brain Protection

05/10/2019

The Swedish brain protection brand, MIPS, announces Guardio as its first partner in the industrial safety helmet industry.

TRUST PERFORMANCE EXPANDS GLOBAL DISTRIBUTION

05/08/2019

Trust Performance adds two new distributors serving Canada and the Middle East.

First Hockey Helmet With MIPS Brain Protection

05/03/2019

The Swedish brain protection brand, MIPS, announces TRUE Hockey as its first partner in the hockey helmet industry.

CAKE Wins Red Dot Design Award 2019

05/02/2019

CAKE, the Swedish manufacturer of lightweight electric off-road performance motorbikes, is pleased to announce their win in the Red Dot Design Award 2019

VeloPro and RAID CYCLING Partnership

04/17/2019

Starting in 2019, all cyclists joining RAID trips will have the opportunity to prepare for their adventure using VeloPro’s industry-leading system for three months at no additional cost.

Outpost Bike & Camp™ Light from Blackburn Design

04/11/2019

On or off the bike this light provides riders with the versatility they need to focus on the task at hand.

Automotive Museum selects CAKE Kalk for exhibition

03/21/2019

CAKE’s flagship product will be featured in the Electric Revolution exhibition opening April 2019

Goldwin - Largest Ever US Apparel Collection

02/05/2019

The first batch of the collection includes 40 all-new products best suited for early spring; more products will be launched throughout the remainder of the season, bringing the total number to approximately 80, the largest Goldwin collection to date.

CAKE - First Street Legal Bike: the Kalk& (and)

01/30/2019

The popular Kalk family expands with the first street legal bike in the lineup

TRUE Hires Director of Business Development and Marketing

11/09/2018

Elizabeth Pecknold is the latest member to join the team.

TRUE Adds Talent For Strategy, Social & Content

07/26/2018

Garin Fons is latest communications pro to join TRUE.

TRUE Launches Women @ TRUE

07/18/2018

Leading marketing communications firm launches new department to support inclusion and diversity in active outdoor industries.

TRUE Adds Andrew Bernstein to Team

06/25/2018

Bernstein joins TRUE from Bicycling Magazine to add to TRUE's team of outdoor industry professionals who service the agency’s growing list of clients.

TRUE Builds Team and Expands Into Content Creation

06/06/2018

TRUE Communications has expanded its full-service communications offerings to include content creation, with the hire of Senior Content Director Matthew Ankeny. TRUE has also elevated the role of Peter Nicholson, to Vice President.