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GIRO LAUNCHES NEW HELMET FOR PROGRESSIVE MTB RIDERS
TyrantTM MIPS® delivers MIPS Spherical, full-cut protection, and dual-density foam with style to spare
Wahoo KICKR Ecosystem Honored in 2019 Core77 Design Awards
Annual awards recognize design excellence in 19 categories
Stages® Cycling Launches Sales of Next Generation Dash GPS Computers
Dash M50 delivers rich GPS features, training integration, and user customization with a brilliant full-color Stages EverBrite™ display
GIRO LAUNCHES NEW, PROFESSIONAL-GRADE IMPERIAL CYCLING SHOES
Ultra-light, ultra-breathable Synchwire™ upper with on-the-fly Boa® adjustment forunrivaled comfort
Science in Sport Announces Grassroots Nutrition Network
Leading sports nutrition makers seeks events in need of nutrition suppliers
World's First Safety Helmet With MIPS Brain Protection System Released
The Swedish brain protection brand, MIPS, announces Guardio as its first partner in the industrial safety helmet industry.
TRUST PERFORMANCE EXPANDS GLOBAL DISTRIBUTION CHANNELS
Trust Performance adds two new distributors serving Canada and the Middle East.
World's First Hockey Helmet With MIPS Brain Protection System Announced
The Swedish brain protection brand, MIPS, announces TRUE Hockey as its first partner in the hockey helmet industry.
CAKE Wins Red Dot Design Award 2019
CAKE, the Swedish manufacturer of lightweight electric off-road performance motorbikes, is pleased to announce their win in the Red Dot Design Award 2019
VeloPro and Premium Tour Operator RAID CYCLING Announce Partnership
VeloPro, the world’s first AI-powered training system for cyclists, is pleased to announce a new partnership with RAID CYCLING, the premier operator of custom cycling tours. Starting in 2019, all cyclists joining RAID trips will have the opportunity to prepare for their adventure using VeloPro’s industry-leading system for three months at no additional cost.
Introducing the Outpost Bike & Camp™ Light from Blackburn Design
On or off the bike this light provides riders with the versatility they need to focus on the task at hand.
Petersen Automotive Museum selects CAKE Kalk for its upcoming exhibition
CAKE’s flagship product will be featured in the Electric Revolution exhibition opening April 2019
CAKE Unveils Its First Street Legal Bike: the Kalk& (and)
The popular Kalk family expands with the first street legal bike in the lineup
TRUE Hires Director of Business Development and Marketing
Elizabeth Pecknold is the latest member to join the team.
TRUE Adds Talent For Strategy, Social, Content
Garin Fons is latest communications pro to join TRUE.
TRUE Launches Women @ TRUE
Leading marketing communications firm launches new department to support inclusion and diversity in active outdoor industries.
TRUE Adds Andrew Bernstein to Team
Bernstein joins TRUE from Bicycling Magazine to add to TRUE's team of outdoor industry professionals who service the agency’s growing list of clients.