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Wahoo

Overview

Since being retained by TRUE in 2015, Wahoo has grown exponentially, from an innovative contender and manufacturer of indoor cycling trainers and cycling computers, to a category-defining leader, shaping the face of technology in cycling. It was named to Deloitte the Fast 500 company list in 2017 after growing 235% in three years.

TRUE secured over 200 hits in 2017

Challenge

With such a broad schedule of sophisticated product releases in a year, ensuring the media is fully educated on product use and function, and briefed on updates or potential delays is a challenge unique to Wahoo.

Approach

Working with multiple Wahoo product managers and teams based in Atlanta, TRUE created highly individualized media strategies to meet the varying needs of each category: indoor cycling trainers, sensors, and GPS cycling computers.

Solution & Result

Between multiple product launches & unique events tailored towards maximizing exposure on each, to sustained, proactive media outreach efforts, TRUE secured over 200 hits for Wahoo in 2017 with placement in endemic and non-endemic lifestyle media outlets – omnipresence unmatched by any competitor.